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Why I Don’t Hate MLM (Anymore)

Kimberlee Leonard

Posted on August 30, 2018 13:42

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Ever get an MLM pitch? Me too! Quite often actually. Here's why I really don't mind.

As a young adult, it seemed that I was constantly being asked to join some great new “opportunity.” I was a good salesman with a great track record for success in financial services and even earlier in other telemarketing fields. While I got “suckered” into a few meetings, I became quite astute about flagging potential invites.

I had a career. I did well. I wasn’t looking for another opportunity.

Fast forward to 2018 where there are more direct marketing and MLM (multi-level marketingg) opportunities than you can count. That’s right, name an industry and there is an MLM company that wants you to use your professional talents, skills and interests to make a few bucks.

Makeup, jewelry, clothing, health supplements, investments and insurance all have some sort of MLM associated with the industry. As a result, it seems like everyone you know is in some MLM or another.

The truth is people either love or hate MLM. There are a few who are indifferent in the sense that they will buy products from friends and family but they don’t want to hear a pitch or sell the products themselves. The growth of social media has made MLM a much bigger game because even the least social of us can expand our networks, get free or cheap advertising, host online “pop up” parties and make money.

What I don’t like is the constant barrage of information and “pitchy” posts you see. What I do like is this arena has created a way for people to get a side hustle without sacrificing their social dynamic. What do I mean by that?

A single mom at home might be struggling financially. Getting involved in a direct marketing program not only gives her the chance to make some extra cash, but to do so by inviting her friends into her home or going to theirs.

She keeps the social structure she needs, everyone has fun and she is able to make that extra cash she needs. If she’s really good, it can transition into a full-time hustle rather than a side hustle. All the while she is meeting people, retaining a valuable social network and support structure and making money.

I think this was a founding desire of Mary Kay, illustrious founder of Mary Kay Cosmetics and worldwide business influencer. And no, I don’t have an MLM to pitch you today – I just see how it has benefited so many dear friends and acquaintances.

Kimberlee Leonard

Posted on August 30, 2018 13:42

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