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This Business with Jeff Bezos

Keith Higgons

Posted on February 8, 2019 12:03

1 user

Control the media. Control the message.

If the world's richest man decides to blow up his marriage, and take nude photos of himself to share with his lover, so what?

Is it salacious? Yes.
Newsworthy? Probably.
Important? No.

American Media Inc, the parent of The National Enquirer, acquired nude selfies of Jeff Bezos. At the same time, the Bezos owned Washington Post was investigating the company. American Media Inc responded by trying to bully Bezos into forcing the paper to stop the investigation.  

What was the threat? They threatened to post the nude pictures. I mean, sure, maybe Bezos should've shown a little more restraint or caution but love makes us all a little crazy.

And what bullying tactic did American Media Inc use to threaten Bezos? As Bezos shows us, they used e-mails. That's right, e-mails. Perhaps the LEAST secure form of modern communication. Which leads me to believe that American Media Inc must've thought the threat would make Bezos shake in his shoes . . . or they lacked any degree of intelligence one might associate with a lawyer.

Turns out it it's the latter.

Truth be told, even if Bezos had capitulated, those pictures are out there. He would have forever been beholden to them. However humiliating it must have been, he reacted with intelligence . . . certainly, more than he did in taking the photos that got him into this mess.

Culturally, this is a new low. What's worse? The world's wealthiest man taking nude selfies to share privately with his lover and when he gets called out, investigates the company? Or is it the company that makes a dimwitted attempt to bully him into stopping the investigation? Well, both are kind of awful but telling of where we've landed culturally.

If there is any humor to be gleaned from this, it's that a nudie or "d*** pic" of the world's richest man is being bullied by a guy named David Pecker, the CEO of American Media Inc. 

I suspect every parent everywhere has said "Don't put in writing what you don't want other people to read". Well, except maybe the lawyers at American Media Inc.

It's sage advice.

Bezos, by calling out American Media Inc, has in effect admitted to the photos. Fine. That's neither hear nor there. As the owner of The Washington Post, he could've very easily dictated the narrative, or crushed this story a'la Charles Foster Kane. But, he didn't.

He chose a neutral blogging platform, Medium, to do it. In so doing, he flipped the narrative from his personal troubles to the attempted extortion by a corporation.

Control the media. Control the message, indeed.

We should take note, his post is careful and calculated. Love him or hate, Bezos is a smart guy and how this is being played means something. What exactly, we may never know.

Ultimately, what's the more important story, private nude selfies of the world's richest man or the tyrannical, and pathetic, extortion attempt of a corporation that owns a tabloid?

You decide.

Keith Higgons

Posted on February 8, 2019 12:03

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Source: Reuters

U.S. prosecutors are reviewing whether National Enquirer parent company American Media Inc violated an earlier agreement...

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