Amid the ongoing "Go Back" volleys in this week's news cycle, the phrase "Go Back to Africa" actually has a more contemporary meaning.

A travel and lifestyle company based in Atlanta has cleverly rebranded this idea of returning to Africa. As reported by Quartz, Black & Abroad has adopted "a new tourism campaign encouraging African-Americans to indeed go back to Africa" -- as travelers and vacationers.

Black & Abroad has teamed up with the technical expertise of FCB/SIX to allow black travelers "throughout the continent" to post real-time photos with the hashtag #gobacktoafrica. There's even a website.

Straight out of the self-help traditions of Marcus Garvey and, more recently, Dr. James David Manning of Harlem, people like Kent Johnson (co-founder of Black & Abroad) are seeking to increase Africa's economic empowerment through the use of travel and tourism, thereby supporting the continent's 9.3 million (as of 2017) directly-related travel jobs. Additionally, Johnson states that "part of our work is educating them [African-Americans] otherwise" with respect to some negative preconceived ideas of vacationing in Africa.

With an attention-getting meme, the folks at Black & Abroad have shown a very creative and constructive way to help Africans achieve a degree of economic independence.