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Designing the Future: Santa Monica College Opens Center for Media and Design

Jeff Hall

Posted on December 4, 2017 17:23

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At THE LATEST, part of our mission is to stay on top of new developments, whatever the topic. I had the good fortune of attending the grand opening of Santa Monica College's new Center for Media and Design. This is a big step forward for Silicon Beach here in Los Angeles.

When the history of Silicon Beach in Los Angeles is written, Saturday, Dec. 2, 2017, will mark a big day.

It was on this day that Santa Monica College (SMC) hosted a ribbon-cutting ceremony, marking the grand opening of SMC’s Center for Media and Design (CMD). 

“We are over the moon,” proclaimed SMC President Kathryn Jeffery.

Students host a live show at Santa Monica College's new Center for Media and Design.

The Center for Media and Design (CMD) boasts a student radio station, video production facilities, a student newspaper office (The Corsair), computer labs, an art studio, music studios and a 180-seat auditorium. 

SMC now offers a four-year college major, a B.S. in Interaction Design (IxD), which pulls together graphic arts, computer programming, video and animation into a coherent whole that will always be evolving as the nature of modern-day digital media advances.

Kathy Pho, student ambassador, led tours at the grand opening.

AR/VR, mobile apps, self-driving cars, wearable technology – anything is fair game.  A brochure for the new degree describes the major as “designing the future.”

The campus offers a “wonderful setting for ideation and collaboration,” said Frank Dawson, Interim Dean of Career Education.  The first IxD degrees will be awarded in June of 2018, he added. 

It was noted by several speakers that SMC’s new campus is right in the heart of Silicon Beach – and that the $115 million Center for Media and Design was the right idea at the right time in the right place.

NPR’s popular station, KCRW, will be housed at the new campus.

Warren Olney, who spent several years in television and radio news before joining KCRW, said nothing was as satisfying as his years at KCRW, where people blend “integrity, public service -- and having a good time.”

KCRW's DJs appeared to be enjoying their new digs.  The station used to operate out of a "dungeon" below ground.  Anne Litt is on the right.

KCRW also hosts Left, Right & Center, hosted by Josh Barro, Katrina vanden Heuvel, and Rich Lowry. 

These are exciting times in Silicon Beach, home to Snapchat, SpaceX, Hyper Loop One and Tom’s Shoes.  Microsoft, Google, Facebook, YouTube and Buzzfeed all have outposts here.

And now we have SMC's Center for Media and Design, as well.

 

Jeff Hall

Posted on December 4, 2017 17:23

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