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"Cute Aggression"

Joe Ranvestel

Posted on December 31, 2018 22:49

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Move over violent video games, there's a new cause to violent tendencies.

It's the holiday season, which means you've very likely been watching hours of family friendly content. From doe-eyed animated Christmas specials to cute holiday decorations, it is difficult to avoid the surplus of adorableness anywhere you look. But do you find yourself becoming a little irritated, possibly angry after seeing these images for hours on end? As it turns out, science may have an explanation. 

Psychologists describe this phenomenon as "cute aggression," and it is thought to affect about half of all adults. An article published in Frontiers in Behavioral Neuroscience by Katherine Stavropoulos (psychologist at the University of California, Riverside) explains that when the brain is overwhelmed by a particular emotion, even positive emotions caused by those cute ads and movies, involuntary reactions in the brain lead to "cute aggression." The phenomenon isn't a new discovery either, as researchers at Yale first reported similar findings several years ago. 

The holidays are just about wrapping up, bringing the overdose of those cute festive displays to a close, so our brains will get a reprieve for some time. But be warned; if you feel strange violent urges after seeing an onslaught of adorableness, you might be experiencing "cute aggression." 

Joe Ranvestel

Posted on December 31, 2018 22:49

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