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Cryptocurrency Marketing

Curtis Eggleston

Posted on March 30, 2018 15:48

1 user

Panelists advice potential investors how to choose right, and for potential crypto creators to heed the same advice.

Ryan Chandler Brown shares his insights

Thursday, March 29, 1:30pm

Santa Monica, CA

"The Latest on Crypto"

Ryan Chandler Brown, Bryanna Wolf, Danny Shepam and P.J. Braham made up the Marketing panel, each bringing their unique perspectives gained through professional experiences in cyptocurrency and blockchain technology. They advised how best to research and promote these new technologies.


“It’s very important to obtain information from a range of sources,” said Ryan. “Of course the highest quality info comes from a conference. But one should follow traders, primary sources, and Ted Talks as well.” Fellow panelists agreed, saying the case was especially true in this current news climate marked by bias and political agenda.

From Danny: “Twitter influencers can give quality insider info. Do your own research and keep track of which ones you can trust.”
 
P.J. added that for anyone considering cryptocurrency investment, sites like CoinMarketCap and ZeroEdge could help enthusiasts spot trends. Bryanna and Kelly underscored the importance of checking into a currency’s advisory board. The panel agreed that a competent and passionate team creates a solid foundation for any great invention, crypto included.

Potential investors were also encouraged to research how one currency differs from another in terms of the technology itself. For those considering integration of crypto into their business, they should make sure the technology is absolutely necessary, and not a complication just for show.

“Avoid vague summaries and speculation,” Danny added. “The focus for any smart investor should be on technology and people.”

The advice included a few caveats, and few disagreements. While one panelist thought a celebrity backing could be a solid indicator of success, Kelly disagreed, pointing out that when someone puts their name on a successful board, it is selling that celebrity’s name as much as the currency. “Don’t be too quick to trust something just because someone deemed successful is related to it,” she warned. She said that some investors see famous cosigns as a mark of a bull, others see one and think "bear."
 
More cautionary discussion arose at the mention of the current legal climate in cryptocurrency, with the main concerns being legal ambiguities. One panelist implored investors to make sure their selection was compliant with the S.E.C., but due to different interpretations of laws yet to be defined for crypto, this may prove difficult. An attorney consultation could be in order for serious investors.

Even in regards to the basics, there are clashes in crypto-opinion. Some panelists thought investors should look for Initial Coin Offerings (ICO’s) as an ideal starting point, while others pointed out that many ICO’s still don’t allow American investors. While one panelist believed crowdfunded currencies held the higher potential to yield profits, others said dealing solely with accredited investors would be safer.

The morning panel ended with each panelist’s speculation on the end-of-year price for Bitcoin: $25k, $30k, $37k, and $12k. Amongst the experts, even when debating the basics, in cryptocurrency, the verdict is one of uncertainty.

Curtis Eggleston

Posted on March 30, 2018 15:48

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