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About THE LATEST’s New Design – and Where We’re Headed Next

Jeff Hall

Posted on July 6, 2018 13:21

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Check out our new design. We hope you find it less cluttered. Making it easy for you to find the news you want on any topic was always the core idea behind THE LATEST. But it's our policy of political neutrality that's generating the most buzz. Coming soon: TheLatestPolitics.com.

The original idea behind TheLatest.com was to make it really easy to find whatever information you wanted, on any topic, all in one place.

In attempting to do something so ambitious, several suggested our pages became cluttered in the process. 

We just streamlined things a bit, going from three columns to two.  Let us know what you think.

While simplicity is one of our core values, it’s our policy of political neutrality that seems to be generating the most buzz. 

If it’s a political story, THE LATEST shows how liberal, moderate and conservative sources are all playing the same story, side by side. 

We do the same with our opinion writers. So long as people are respectful in how they express themselves – and so long as they stick to real facts while making their points – all points of view are welcome at THE LATEST.

There is too much anger out there; we want to get people talking again.

Many tell us they think we should break out a new site devoted 100 percent to politics -- that the country needs what we offer right now. 

We are actively exploring this idea.  We hope to have TheLatestPolitics.com up and running by August. 

Now that our main site is essentially done, it won’t be that hard to “clone” it and launch new sites devoted to politics, crypto, cannabis, the Red Sox, fashion, gossip, nuclear physics – anything at all.

If you are interested in serving as managing editor of one of these stand alone sites, please let us know by sending an email to editor@thelatest.com.

If you know anyone who runs an existing website or blog who would benefit from a constantly updating news feed, let us know. 

We can provide this service -- called news aggregation -- for any topic (for a very affordable fee).  

At THE LATEST, we are blessed to have a team of “true believers.” 

This includes a core editing staff, some marketing people – and several hundred writers who produce the opinion pieces we call “THE LATEST THINKING.”  Many are receiving stock options.

We hope to raise money soon so we can pay a few people – and market ourselves properly.  Right now, we have a site that people like – but that very few know about. 

We need to build traffic -- and that takes money.

But taking investment capital from outside parties is tricky.  We would hate to take money from someone and then have that person or entity try to get us to veer from our policy of political neutrality.

We think our unbiased approach to politics is the primary reason people like THE LATEST.  We also like giving everyday people a voice.  So remaining independent is important to us.

What if we, the people, owned our OWN media outlet, completely free of political agendas, fake news and pop-up ads?

Toward that end, we are exploring crowdfunding as a way of raising money.  Stay tuned.

If you’d like to discuss any of this, drop me a line at editor@thelatest.com. 

 

 

Jeff Hall

Posted on July 6, 2018 13:21

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