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TV ad: Axe: What's Your Move?

Photo by: Best ads son TV

AXE has always celebrated positive moves in the game of attraction and now wants to do the same in the world of gaming. AXE, the official men's grooming partner of League of Legends esports global events, has just launched its first campaign; "What's Your Move?" at the 2019 World Championship. Created with 72andSunny Amsterdam, the integrated campaign aims to inspire moves in and around the game. The...

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