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Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

Photo by: AdWeek

As part of a new multimillion-dollar TV campaign, Unilever-owned health snack brand Graze has unveiled a furry new chief eating officer (CEO): A squirrel. Aiming to reach around 40 million shoppers or 80% of U.K. adults, the campaign will be the company's largest to date as part of a ?5 million ($7 million) media investment...

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