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With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Photo by: Adweek

Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has...

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