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Nike opens new West Hollywood store merging online and physical shopping
Photo by: Bizjournals

Aiming to bridge online and brick-and-mortar shopping, Nike Inc. has opened a new Nike Live store concept in West Hollywood that sells products chosen by local users of its NikePlus app. The 4,557-square-foot Nike by Melrose store at 8552 Melrose Ave., which officially opened Thursday, features items curated by thousands of NikePlus members across five zip codes in the Los Angeles area and offers...

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