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How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

Photo by: AdWeek

The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, or "Generation TikTok" as it's called by the company. A year ago, Stuart Flint joined from Verizon to become the platform's head of Europe and...

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