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Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Photo by: AdWeek

As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic. Across the board, from holiday-specific retailers such as Party City and Spirit Halloween to big-box retailers like Target and Walmart, data from location technology company GroundTruth shows that foot traffic has dropped 39% compared...

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