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Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

Photo by: AdWeek

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That's why so many brands are flocking to Roblox. Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike. That's just a sampling of the...

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