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TV ad: American Express: Right Behind You, 2

Photo by: Best ads son TV

A little over a year after the launch of American Express’ global brand platform, the company is debuting a new ad spot that evokes real emotions from real people, in life moments both big and small, to visually depict the brand’s positioning, Backing to Thrive. All shot from behind, the ad spot takes a new, and very literal approach, to how the company puts its customers at its centre and has their...

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