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Kraft Heinz Is Reducing Its Agencies by Half

Photo by: Adweek

In hopes of turning business around, this year Kraft Heinz plans to cut the number of agencies it works with in half, while boosting its consumer-facing marketing efforts by 30%, CEO Miguel Patricio told analysts in a recent earnings call. "I think it's appropriate to start today's update by recognizing that 2019 was a very...

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