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Inside the Psychology of AEW’s Hard-Hitting Music Licensing

Photo by: SPIN

What people don’t tell you about pro wrestling is oftentimes, the worst-kept secrets are the most satisfying. On August 20, 2021, after All Elite Wrestling ( AEW ) spent weeks strongly teasing and coyly shrugging about the impending arrival of a beloved, long-retired pro wrestling icon, a familiar sound rang through Chicago’s United Center. A tangled guitar riff unfurled, provoking an ovation only...

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