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Toyota’s first plug-in hybrid RAV4 Prime priced a skosh under $40,000

Photo by: TechCrunch

When Toyota unveiled the 2021 Toyota RAV4 Prime in November, the vehicle garnered a lot of attention because it achieved two seemingly conflicting goals. It was Toyota’s most fuel efficient and one of its most powerful vehicles . Now, it’s getting praise for managing a base price under $40,000. Toyota said Friday that the standard trim of the plug-in vehicle, the RAV4 Prime SE, will start at $39,220, ...

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