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Plant-Based Proteins Might Go the Way of WeWork

Photo by: AdWeek

If I could use one word to describe the current meatless market, it would be froth. Impossible and Beyond Meat brands are trending at fast-food restaurants nationwide, with meat-centric chains like Burger King launching a plant-based Impossible Whopper. Some herald this as a paradigm-shifting moment, the end of meat even. And while I do believe...

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