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Brands Can Benefit From Partnering With Influencers Who Are Outspoken on Cultural Issues

Photo by: AdWeek

A post, like or retweet from a famous face can not only move products, it can also move markets. Since an 18th-century British potter leveraged an endorsement from Queen Charlotte to sell his pottery, influencer marketing has relied heavily on the powerful currency of celebrity. The world has shifted. Against the backdrop of a global...

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