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Brands That Survived the Pandemic Met New Societal Needs

Photo by: AdWeek

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Twitter's Caitlin Rush encourages brands to take a people-first approach to problem-solving. Below, in her own words, she shares the example of Uber's effective response during pandemic lockdown--which led to...

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