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Character reference: how movie marketing is eating itself

Photo by: The Guardian

Character posters are ruining films before they are released. Surely these pointless ads only dilute a movie’s campaign? You have plenty of reasons to be excited about Armando Iannucci’s The Personal History of David Copperfield. The director is a comedy giant. The cast – including Dev Patel, Tilda Swinton and Peter Capaldi – is astonishing. The early reviews are raves , the trailer is one of the...

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