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Interactive ad: KiwiRail and TrackSAFE NZ: Near Miss Memorials

Photo by: Best ads son TV

For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ have this week launched "Near Miss Memorials" to remember the near misses suffered daily by train drivers. Half crosses are being installed at rail crossings around New Zealand where near misses have occurred, each with a QR code linking to a unique video of a real near miss and personal story of how it impacted the train driver. The symbol...

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