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McDonald's: No Logo

Photo by: Ads of the World™

In parallel with its No Logo poster campaign showing close-ups of Big Mac, Fries and Cheeseburger, McDonald’s and its ad agency TBWA\Paris go a step further in staging the irresistibility of McDonald’s Core products. This time, it's the entire billboard presenting the poster that seems to have been bitten directly into the structure – as a victim of an irrepressible...

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