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Calling All Parents: Your Son or Daughter Could be Life Cereal’s New Mikey

Photo by: The Root

For true 70’s and 80’s babies the phrase “He likes It! Hey, Mikey!” is forever etched into your etch-a-sketched minds. The famous ad campaign for Life cereal ran for over a decade starting in 1972, and now, in 2019, The Quaker Oats brand is hoping to find its new iconic Mikey. Read more...

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