By | FOX Business | 3 months 1 week ago | Business
A pension fund and an activist investor have joined together in an unusual alliance asking Apple to address the growing issue of smartphone addiction among children.
By Jeremy Horwitz | VentureBeat | 3 months 1 week ago | Business
Every year, journalists start CES with faint optimism and conclude with disappointment; as the song goes , they thought the future would be cooler. At some point right as the show is ending, someone will typically float Apple — which officially skips CES every year — as either the cause of the show’s boredom or its future savior. Right on cue, analyst and former Apple marketing director Michael Gartenberg...
By Christine Moorman, Contributor | Forbes | 3 months 2 weeks ago | Business
Apple is one of the greatest marketers of all time, but even it can stumble. Apple’s consistent marketing excellence is built on core disciplines that are worth studying. Here are our top ten reasons why Apple has remained an excellent marketer for so long and some of the pitfalls you can avoid.