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Interactive ad: Bowel Cancer Australia: The Golden Nugget

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Cox Inall Change and BWM Dentsu have partnered to deliver an innovative social media campaign with an unusual incentive for their long-standing client Bowel Cancer Australia. Bowel Cancer has long been perceived as an old person's plight, but that's no longer the case with almost 1 in 10 new cases occurring in younger people, making it the deadliest cancer for those aged 25-29. Fortunately, if caught...

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