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What the Snapchat Generation Expects From Brands for Hispanic Heritage Month and Beyond

Photo by: AdWeek

Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company wrote in a blog post, "The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As a particularly inclusive group, nearly...

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