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Outdoor ad: Foodbank WA: Foodbank Winter Appeal - The Signs of Hunger

Photo by: Best ads son TV

Hunger is a growing crisis in Western Australia, but it isn't highly visible - with the majority of families affected struggling behind closed doors. To raise awareness of the issue, Foodbank created anamorphic 3D illusions which made the issue highly overt. Guerrilla illusions were installed throughout streets, laneways and shopfronts, giving people an easy opportunity to interact and donate using...

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