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McDonald’s Create spoof Hype Brand ‘Schnuggs’ to launch Spicy Chicken McNuggets

Photo by: Clever Ideas, Great Ads

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken McNuggets apparel in aid of the hottest...

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