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This AR App Imagines the Skyscraper Needed to House Toronto’s 116,000 At-Risk Families

Photo by: AdWeek

More than 116,000 families in the Toronto area currently struggle with poverty, which also affects one in seven individuals across Canada, according to the Canadian government. To shed light on these statistics, agency Taxi Toronto and the United Way have launched a campaign that uses augmented reality to imagine how large of a skyscraper the...

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