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Happy Socks Founders Open Creative Hub in L.A., Tout U.S. Expansion

Photo by: WWD

The novelty sock wars are heating up. Just up the freeway from San Clemente, Calif.-based Stance, which has collaborated on limited-edition styles with Rihanna, the NBA, the Grateful Dead and most recently with singer Billie Eilish, another multimillion-dollar sock brand has moved to town. Happy Socks founders Mikael Söderlindh and Viktor Tell established their brand in Stockholm 2008, but since last...

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