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Even Though This Year Is Overwhelming, Don’t Cancel Your 2020 Product Launch

Photo by: Adweek

Thus far in 2020, brands such as Peloton and Zoom have seen a boost due to quarantine, but many are devastated, shutting down completely or filing for bankruptcy. It begs the question: Should you even launch a product in 2020? Big budget bets on marketing during a recession are scarce. This period has been marked...

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