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Sephora Enters Esports with GIRLGAMER Esports Festival Sponsorship

Photo by: The Esports Observer

GIRLGAMER Esports Festival has partnered with beauty retailer Sephora. This partnership is Sephora’s first in esports. The partnership is part of a larger trend of female focused brands appealing to consumers via video games. The upcoming GIRLGAMER Esports Festival has announced a partnership with Sephora, marking the beauty retailer’s debut into the industry. This is...

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