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SoulCycle and Equinox Announce Peloton Competitor on Pretty Much the Worst Day Possible

Photo by: Adweek

SoulCycle and Equinox knew they were going to have a big week--but not for the reasons that ended up landing their names in headlines. On Wednesday, the boutique cycling studio famous for its pricey classes, mood lighting and over-motivational instructors, and luxury gym Equinox announced they'd be joining forces on an on-demand fitness streaming service....

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