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A pivot from tech to empowerment at bra startup ThirdLove

Photo by: Vox - All

Marketing images for ThirdLove feature models of many shapes and races. | Sarah Lawrence for Vox How a woke brand is made. Convincing 100 women to show up at a warehouse and take photos of their chests is no easy feat. Convincing them through a Craigslist ad is nearly impossible. But that’s what lingerie company ThirdLove did in 2013 while developing a proprietary app that was designed to predict...

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