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DoubleVerify says ad fraudsters are using public domain content to create fake TV apps

Photo by: TechCrunch

The team at DoubleVerify , a company that helps advertisers eliminate fraud and ensure brand safety, said that it’s recently identified a new tactic used by ad fraudsters seeking to make money on internet-connected TVs. Senior Vice President of Product Management Roy Rosenfeld said that it’s harder for those fraudsters to create a legitimate-looking TV app — at least compared to the web and mobile,...

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