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How KFC’s dating simulator game gets players to fall in love with its brand

Photo by: Vox - All

The young and available Colonel Sanders that players can court. | Screenshot of “I Love You Colonel Sanders!” The game is a marketing stunt disguised as a fun romantic conquest. America is engaged in a love affair with fried chicken. In August, our insatiable appetite for fried chicken (invigorated by the Popeyes versus Chick-fil-A controversy ) created a chicken sandwich shortage: People stood...

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