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Banco Nacional de Costa Rica: I just called to make an ad

Photo by: Ads of the World™

Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America)...

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