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Lufthansa’s Empathic Marketing Doesn’t Focus on Conversions

Photo by: Adweek

PALM SPRINGS, Calif.--Much of the marketing and advertising in the travel industry is aspirational: feet in the sand, chilled daiquiris and nary a worry. At least, that's the idea--but in the real world, even before customers arrive on a beach, one lost suitcase can derail an entire trip. It's stories like that which made Alexander...

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