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What Happened to Influencers and Their Content in 2020?

Photo by: AdWeek

Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on social media than in 2019, thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by about 68%, and their comments by 50%. Views in some content, such as cooking and fitness,...

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