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Gap’s CMO on How the Brand Is Thinking About the Next 50 Years

Photo by: AdWeek

PALM SPRINGS, Calif.-- This year marks the 50th anniversary of preppy retailer Gap. For the brand's next 50 years, CMO and senior vice president Alegra O'Hare wants to take the company from a U.S. retailer to a "globally relevant cultural brand." O'Hare, who's only been on the job for eight months, said on stage at...

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