The Latest

THE LATEST Media

THE LATEST THINKING

Sources: 1

LinkedIn Details Updates for B-to-B Advertisers

Photo by: AdWeek

LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform. The professional network's new Group Identity option leverages its first-party data by grouping members based on shared professional traits such as company, industry or job title, letting business-to-business marketers measure, optimize and target without needing individual trackers...

See article

THE LATEST THINKING

The opinions of THE LATEST’s guest contributors are their own.

Searching for TLT's ...

Video Site Tour

The Latest
The Latest

Subscribe to THE LATEST Newsletter.

The Latest
The Latest

Share this story through...

Separate multiple emails with commas. That's not a valid e-mail.