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How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers

Photo by: AdWeek

The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well. Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing sophistication in...

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