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Why Olympics Branding Is Such a Challenge

Photo by: Adweek

In October, Paris 2024 unveiled the branding for its Olympic and Paralympic Games. The logo paid homage to Marianne, France's national symbol, and used some visual trickery to vacillate between a flame and feminine features. Adweek asked designers to weigh in with their thoughts, and sentiment was largely negative. But designing a logo for a...

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