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Alaska Airlines Passengers Toting Starbucks Holiday Cups Will Get Priority Boarding

Photo by: AdWeek

PALM SPRINGS, Calif.--Alaska Airlines is in the holiday spirit. Travelers waiting to board any of its flights between Nov. 7 and Nov. 10 who happen to be holding Starbucks' signature holiday cups will get priority boarding, though they'll still have to wait behind Alaska's first-class passengers. The offer is an extension of Alaska's marketing approach...

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