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Connected TV Ad Spending Will Grow to $7 Billion This Year

Photo by: AdWeek

Connected TV ad spending is still a drop in the bucket compared with what marketers spend on traditional television, but the number is growing rapidly, increasing 38% to a projected $6.94 billion this year, according a new eMarketer forecast. That connected TV (CTV) ad spend will top $10 billion by 2021 and reach $14 billion...

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