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Xbox Has New Anime Girl Mascot In Latest Attempt To Crack Japan Market

Photo by: Screen Rant

Xbox   has revealed its newest mascot - a very Japanese anime girl - at this year's Tokyo Game Show. In the past, Xbox has notoriously struggled to penetrate the Japanese consumer tech market due to stiff competition from Japan-based Sony and Nintendo  and lack of an established userbase. Recognizing that weakness, the company decided to go for a more aggressive approach by trying to reach Japanese...

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