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Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a Critic

Photo by: Adweek

For years, Amazon has been taking heat for conditions in its fulfillment centers, where labor activists say employees are chronically overworked. These criticisms seemed to be reaching a tipping point around last month's Prime Day, when Amazon faced intense pressure from union organizers, Democratic politicians and even some employees--including Minnesota warehouse workers who went on...

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