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Understanding the Value Add of NFTs

Photo by: AdWeek

Non-fungible tokens, or NFTs, are everywhere these days--from designer handbags to luxury real estate and collectible art. Brands jumping aboard the NFT ship are already seeing myriad opportunities for 2022. Hype or not, there is no denying that the potential to grow revenue, sooner or later, is there. PepsiCo's Todd Kaplan, vp of Marketing, Colas,...

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